SEO Salon

Amsterdam, once a year

SEO Open Mic

An evening where anyone in the room can take the microphone. No lineup, no slides.

Lineup
None
Slides
None
Next
June 2027
Dates coming soon, follow on Luma Hear from people who came

This night works with sponsors, unlike the Salon.

A woman holding the microphone in front of a screen that reads "SEO Open Mic, grab the mic and share with us", in a room with wooden shelves.
SEO Open Mic, 5 September 2025

The night

How it works

There is no speaker list. There is a microphone, and anyone who wants it gets a few minutes. A story from a project, a rant about a tool, a question you can't shake, a win nobody at work understood. Keep it short.

The room

Who it's for

Anyone in Amsterdam who works in or around search: SEOs, content people, marketers, the developers who get the tickets. It's bigger and more casual than the Salon.

You don't have to get up to come. Plenty of people come to listen and stay for the drinks.

In their words

People who came in 2025

Filmed on the night. Each clip has captions, and the full words are under it.

  • "I was pretty nervous before coming. But after coming here, I think people made me super comfortable."

    Read the full clip

    [Interviewer] Okay, so how's your experience with the meetup? Well, this is my first meetup and I was pretty nervous before coming because I didn't know who I was going to meet, and I don't know a lot about SEO. But after coming here, I think people made me super comfortable and they were super helpful. They were telling me what SEO is all about and they supported me in learning SEO. They motivated me that you can learn and you can reach out if you have any questions. So I think it is super amazing and I'm glad that I came here.

  • "There's no sales pitch. No pressure. You know what to expect from this one."

    Read the full clip

    [Interviewer] So, hello, how has your experience been with the meetup? Yeah, I always enjoy it. I come here regularly. I've been meeting great people, getting a lot of knowledge. Quite a lot that you can actually implement. So I have a really positive experience, probably why you keep seeing me here regularly. [Interviewer] And what would you say is your favourite thing about our community? There's no sales pitch. Of course you need sponsors to make this happen, so I respect that. But in general, I like everything about this community. No pressure. You know what to expect from this one. Even with the talks, even if they're not expert-expert, they share it with you and the communication is two ways. So that's really nice.

  • "It is very inclusive, even if you're not in the SEO space."

    Read the full clip

    [Interviewer] Hello, so how has your experience with the meetup been so far? Well, it's not my first time at this meetup, I've been to several over the last year and I can really see the progress. Lucia and Baba are doing a great job growing the community, and today I'm meeting a lot of new people and having a really good time. [Interviewer] Amazing. And what's your favourite thing about the community? The fact that it is very inclusive, even if you're not in the SEO space. There are insights from all kinds of people and other industries, and in the end it all ties together. [Interviewer] Amazing, thank you so much. You're very welcome.

  • "Everybody in the SEO world learns from each other, talks to each other, learns from each other's failures."

    Read the full clip

    [Interviewer] Hello, so what's your favourite thing about this community? Communities for me are all about meeting people. Everybody in the SEO world learns from each other, talks to each other, learns from each other's failures, as Jeroen mentioned earlier tonight. And from the first moment I came in contact with Baba, it was fantastic. For me that's like an SEO sparring partner. [Interviewer] And how would you say your experience has been with the Amsterdam SEO Meetup? Very positive, considering I'm not from Amsterdam. [Interviewer] Amazing, thank you so much!

Next one

When and where

When
End of June 2027
Where
A bar or café in Amsterdam, to be confirmed
Dates coming soon, follow on Luma

Before

Earlier editions

The first SEO Open Mic ran on 5 September 2025 at StartDock on the Singel, with Morningscore as sponsor. People took the mic indoors, then the evening moved up to the rooftop.

A man speaking into a handheld microphone at a high table at StartDock, with people standing around him, listening and smiling.
SEO Open Mic, 5 September 2025
People talking on the rooftop at dusk later that evening, with Amsterdam church towers on the skyline behind them.
Afterwards, on the roof

The Salon

Not the Salon

The Salon is fifteen people in a circle, every couple of months, with patrons and not sponsors. This night is bigger, looser, and works with sponsors.

Read about the SEO Salon